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Sanrio is founded on the philosophy that a small gift can bring happiness and friendship to people of all ages. It’s more than just a catchy phrase; it’s the foundation of everything we do and we’re proud to say we’ve been creating smiles for over 50 years. At Sanrio we believe that a gift is more than just a gift. Rather, a gift is a means of expressing our heartfelt feelings for others. This philosophy guides all Sanrio activities, we invite all our friends and guests to experience the magic of these four simple words.